CloudCloud

Websites and Web Strategies
‍for concrete results

Together we transform the best ideas into memorable, high-performing digital experiences.

Discover the projects
Tell me about your idea Contact me
Still a few places
for 2025 ⏳

I create tailor-made websites for realities that want to aim high with a design, functional and strategic site.

A single point of contact for the results you want

Some of my works

Some of my works
Click a selector below to see more work ↓

MIX of Sectors

Learn more

Didn't you see your industry?

All areas
that I have covered:

Marketing

Hire

Training

E-commerce

Real estate

Healthcare

Editorial

Hospitality

Marketing

Hire

Training

E-commerce

Real estate

Healthcare

Editorial

Hospitality

Automation

Transportation

Management

Beauty

Wedding

Construction

Metalmechanics

Fashion

Automation

Transportation

Management

Beauty

Wedding

Construction

Metalmechanics

Fashion

Automation

Transportation

Management

Beauty

Wedding

Construction

Metalmechanics

Fashion

Dental

Health

Rescue

Catering

Marketing

Energy

Tech

Events

Dental

Health

Rescue

Catering

Marketing

Energy

Tech

Events

Not only design

Federico Marcuzzi

Not only design

I create modern, high-performing websites that help businesses and professionals grow online.
With 9 years of experience, a bachelor's degree in Design and a master's degree in Innovation and Marketing, I work on digital design, strategy and marketing; tailoring solutions that are beautiful to look at and bring in more customers and sales.

I've worked on over 50 sites in more than 20 different industries, from local businesses to more structured companies.

Every project is created to attract more customers, grow business and improve conversion rates.

9+
Years of experience
in design and
in marketing
50+
Sites designed or
web projects
followed
20+
Different sectors
addressed in
real projects
2
Degrees:
- Industrial Design
- Innovation & Marketing

The latest technologies
for timeless design

Development

HTML & CSS
Javascript
Webflow
Framer
Shopify

Visual

Figma
Illustrator
Photoshop
After Effects
Ideogram
Rive
LottieFiles
TopazPhoto
DaVinci Resolve
Blender
Spline
Luminar
Midjourney
Topaz Video
FinalCut Pro

The latest technologies
for timeless design

Development

Javascript
Webflow
Framer
Shopify

Visual

Figma
Photoshop
After Effects
Illustrator
Da Vinci R.
Blender
Spline
Rive
And so much more...

Maximum transparency
on timing and process

Startup and
Strategy

01
Startup and Strategy
Goal setting
Meeting to define objectives, target audience and outcome indicators. Materials and initial preferences are gathered.
Sitemap and content
A site map is drawn up with all essential sections. A first draft of text optimized for Google search (SEO) is also prepared.

Design
Graphics

02
Graphic Design
Visual style in Figma
Page design in Figma, graphic design software, including definition of color palettes, typefaces and visual elements, with interactive preview that allows you to explore the design as if it were already online.
Layout validation
Collection and implementation of client feedback, then approval of final design to move to development.

Construction
of the site

03
Site construction
Development and Animation
Conversion of graphic design to pages that function primarily through Webflow (development environment), with the ability to use Framer or Shopify when required. Insertion of scrolling effects and micro-interactions.
SEO Optimization
Configuring tags, descriptions, visit analysis tools, and technical settings to improve visibility on Google.

Verification and
Publication

04
Verification and Publication
Final Verifications
The site is tested on multiple browsers and devices to eliminate any errors before launch.
Launch and Training
Publishing the site on the correct domain. The client is also trained on how to manage the site itself through: videos, PDF guides, live calls, or combination of these solutions, depending on the client's preference.
Find out the timing of your site

Maximum transparency
on timing and process

Startup and
Strategy
01
Startup and Strategy
Design
Graphics
02
Graphic Design
Construction
of the site
03
Site construction
Verification and
Publication
04
Verification and Publication
1. Initiation and Strategy

‍Goal Setting.
‍Meetingto define goals, target audience and outcome indicators. Initial materials and preferences are gathered.

Sitemap and draft content
‍A sitemap is prepared with all essential sections. A first draft of text optimized for Google search (SEO) is also prepared.



‍
2. Design
Graphics

‍Visual styling in Figma
‍Page design in Figma, graphic design software, including definition of color palettes, typefaces, and visual elements, with interactive preview that allows you to explore the design as if it were already online.Definition of color palettes, fonts, and example images using Figma (graphic design software).

Layout validation
‍Gathering and implementing client feedback, then approving the final design to move on to development.



‍
3. Construction
of the site

‍Development and Animations
Conversion of graphic design into pages functioning primarily through Webflow (development environment), with the ability to use Framer or Shopify when required. Insertion of scrolling effects and micro-interactions.

‍SEOptimization
Configuration of tags, descriptions, visit analysis tools and technical settings to improve visibility on Google.Insertion of scrolling effects and interactions; the level of complexity is defined together during the quote phase.



‍
4. Verification and
Publication

‍Final Verifications
The site is tested on multiple browsers and devices to eliminate any errors before launch.

Site Launch and Training
‍Publication ofthe site on the correct domain. The client is also trained on how to manage the site itself through: videos, PDF guides, live calls, or combination of these solutions, depending on the client's preference.

‍

Additional services

Conversion Rate Analysis

I analyze user behavior and identify areas for improvement to increase conversion rates, both for lead generation and e-commerce strategies.
Fromproduct page optimization toUX design, every detail is studied to maximize results.

Advertising campaigns

Reach the right audience with advertising strategies on Facebook, Instagram, TikTok and Google Ads. I create and manage targeted campaigns to increase visibility, generate qualified leads and boost online sales.

Professional photo shoots

I offer professional photography services, with a focus on interiors, commercial spaces and showrooms. Whether you want to enhance an environment, a hospitality facility or a business,
Conversion Rate Analysis
Photo shoots

Additional services

Photo shoots

Professional photo shoots

I offer professional photography services, with a focus on interiors, commercial spaces and showrooms. Whether you want to enhance an environment, a hospitality facility or a business,
Conversion Rate Analysis

Conversion Rate Analysis

I analyze user behavior and identify areas for improvement to increase conversion rates, both for e-commerce and lead generation strategies. Every detail is designed to maximize results.
Advertising Campaigns

Advertising campaigns

Reach the right audience with advertising strategies on Facebook, Instagram, and Google. I run campaigns to increase visibility, generate qualified leads, and boost sales.

Frequently Asked Questions

How much does it cost to create a customized website?

Each project is unique and custom created (no templates). Cost starts from 1500€, but varies depending on complexity and functionality required.

How long does it take to make a customized site?

On average between 4 and 8 weeks, depending on the complexities and specific demands of the project.

Can I provide you with the graphic layout?

Yes! I frequently perform precise design conversions from Figma to Webflow, ensuring total fidelity to the original layout.

Do you work only with Webflow?

I mainly use Webflow as it is more secure, faster and easier to manage than CMSs such as WordPress. In addition, Webflow allows the client more autonomy and simplicity.

I can also work with Framer or Shopify upon request.

Why should I choose Webflow instead of Wordpress?

Webflow provides greater flexibility, loading speed, advanced security and complete autonomy in content management. It is the ideal solution for higher quality projects.

Do you also offer other services?

Yes! I also offer SEO analysis, advertising campaigns, conversion analysis and professional photo shoots.

Interested in seeing what I can accomplish for you?

Fill out the project form and you will be contacted within two business days.

info@federicomarcuzzi.com
+39 3513602842
+39 3513602842

Fill out the project form and you will be contacted within one business day.

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